Coaching Industry

Mike Agugliaro talks about the state of the coaching industry and how it’s actually downright evil. He breaks down what you need to see in a coach in terms of mindset, alignment, and results and lays out three major decisions you have to make right now.

Key Lessons Learned:


  • Mike once failed gym class, as unbelievable as that sounds. And that’s because the teacher was the worst kind of coach, the one that’s completely unable to do the things they are telling other people how to do.
  • Every industry has coaches that think the best way to get a result is by asking good questions, but people work with a coach because they don’t know the answer.
  • A guy who has built a business to 2 or 3 million dollars can certainly coach you to get to 2 to 3 million dollars, but they won’t be able to take you further than that.
  • If your coach has not gone through the whole journey that you want to take yourself, how are they going to be able to take you where you want to go?
  • Coaching is not a one size fits all template, it has to be adapted to the individual. Franchise food works because everything is the same, service businesses are very different.
  • The information that coaches are teaching is dated. Knowledge and technology and mindsets are changing rapidly. You have to adapt and learn from new information on top of having the solid foundation.
  • You have to be a good student or else you’re going to get bad results no matter how good your coaching is.
  • You have to know where you stand today and you must know where you want to go. The gap between those two locations is where you need to ask the question whether you can get there on your own or will you need a coach.
  • When you find someone with a track record of results and have worked with a number of people to achieve those results, you may have a good coach on your hands, but you still need to be aligned in order to achieve maximum results.
  • The moment you face the boogeyman, that’s the moment you become stronger.
  • If you have a coach but you haven’t been moving forward for 5 years, you are no longer aligned with that coach.
  • Coaches that have done a little bit will get you little wins, but they will not lead you to an empire.
  • Don’t work with a coach that is not investing in themselves. You should always be sharpening the ax and investing in yourself to the best of your ability.
  • Everybody needs coaching, there is always somebody that has done what you want to do and has something to teach you.
  • Decide how long you are willing to suffer, decide how fast do you want to move to fix the problem and decide to stop letting yourself down and find someone to keep you accountable.

Links To Resources Mentioned


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