The One Lie That Contractors Fall For When Things Get Busy
by Mike J. Agugliaro
Contractors set the bar too low and hold back their businesses from growing as strong as they could be.
As contractors, we’ve finished with the busy winter season. Many are catching their breath in the brief transition period in between winter and spring. Then, for most contractors, things will start picking up again, steadily, until the peak of summer. It’s a cycle that repeats itself season after season, year after year, and contractors often build their businesses around it.
They are also falling for a lie about the season to come. It’s a lie they tell themselves; a lie they believe year after year.
The lie? “Things are going to busy in this upcoming season so I need to make sure I don’t get too busy.”
“… Make sure I don’t get too busy.” That’s an insidious lie and it kills businesses.
When contractors tell themselves this, it sounds like they are being prudent—making sure they don’t stretch themselves too thin so that employees don’t burn out and customers don’t get shoddy service. However, what really happens is: the contractor sets the bar too low and they hold back their business from growing as strong as it could be.
Many contractors think that the busy times is when they’ll focus on serving customers and making money, and it’s the slow times that they’ll have time to grow their business. But that’s not how it works. You grow your business in the busy times—when customers are looking for service and you are running full out.
So if you want to grow your business, stop believing the lie that you need to avoid becoming too busy and instead take advantage of the busyness to grow.
5 Ways To Help You Grow When It’s Busy
#1. Don’t limit your growth. Start with your mindset. Do you tell yourself things like, “We just need to get through the busy time,” or “I have to be careful about how much I take on during this time” or “I want to grow but I’m not sure we’ll be able to do all of these things during this busy season”? If you do this then you are limiting your growth by setting a benchmark for what you think you’ll be able to achieve. Destroy your limiting beliefs and you’ll grow bigger.
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