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Mike J. Agugliaro

Marketing: You’re Probably Doing It Wrong

Monday, January, 11th, 2016 at 6:00 am by Mike J. Agugliaro

Most businesses market themselves to attract customers. Marketing is a must-do activity; unfortunately, it’s not often done well. Many businesses end up spending too much on marketing and not bringing in the customers to show for it. Actually, I should clarify: many businesses don’t spend enough on marketing… the problem is, the money they DO spend is spent on the wrong stuff. So in a way, they are spending too much on (the wrong kind