The Do’s and Don’ts of Websites with Stephen Christopher.
by Mike J. Agugliaro
In this week’s episode of The CEO Warrior Podcast, Mike Agugliaro interviews Stephen Christopher, who is the Founder of Seequs Marketing Technology, which is a web marketing firm designed to help business owners achieve results they never thought possible. During this episode, Mike and Stephen discuss web marketing, plus the do’s and don’ts of websites.
Main Questions Asked:
- What is so important about websites?
- Why do people do a website and think it’s a ‘one and done?’
- How many people have websites that are not effective, and what percentage doesn’t have mobile-friendly sites?
- How important are reviews in the world of social media?
- What is reputation management, and how do you make sure no one is bashing you?
Key Lessons Learned:
- Your website is the modern storefront and attracts customers.
- The website is the first impression that the majority of customers get about your business.
- No one can tell the exact size of your business with a strategically-built website.
- If your competitor has a beautiful website, and you don’t, you will lose business to them.
Design & Layout
- Having a slick website isn’t about how much money you spend but rather how much thought goes into it.
- Put thought into why it’s laid out the way it is and what information you share.
- The importance is on having a clean design and a user-friendly website.
- Take everything you have on your homepage now, or what you think you want, and cut it in half. Then try to
- t out 50% more and get a clean homepage.
- By re-doing your website, and doing it well, puts you in about the top 10% of businesses.
- You have to rebuild your website or update parts every couple of years in order to keep up with search engine algorithms.
- Clicks without conversion is a waste of time.
- A website should answer the question in the consumer’s mind and help them make a decision.
- If you answer a question fast, in the consumer’s mind they will make a decision fast.
- Make sure you understand the objective of your site, e.g. get an appointment booked. This should be the only kind of conversion focus.
- The call to action should be easy for people to find and take action on.
- Think about the user experience and conversion from a mobile device.
- Look at your website through the eyes of your customer and not just your own eyes.
- You can set-up simple funnels in Google Analytics to determine what percentage of people are converting on the site.
- Reviews are not easy to get on the platforms that matter, e.g. Google.
- In order to get Google reviews, you have to do a good job. This is a percentage game based on happy customers in your customer pool.
- Ask for your review in the moment, when the customer is happy.
- The most important review sites vary by area and which sites people use in that area.
- Search Google for your product or service in your area and see what comes up in the first page. If Google Maps comes up, then your focus should be Google.
- Give people multiple options, as they might have a Yelp account but not Google.
- This is the management of your personal and business reputation online.
- Find out what people are saying about you, your business, and your employees.
- This should be part of your weekly and monthly focus for the business.
- Make sure you have systems set-up to automatically track mentions and reviews.
- Google Alerts are free and can be set-up for your company name.
- This is an excellent way to get feedback on how your product and employees are doing from real people.
- If you get a bad review, the best thing to do is address it immediately.
- Reach out to the person and apologize for anything done incorrectly and propose a solution to fix it.
- If you don’t address a bad review, it seems that you as a business don’t care and aren’t concerned about fixing it.
- Anyone with 100% perfect reviews doesn’t seem true in today’s world.
Building Your Audience
- Pay attention to the top of your sales funnel and your audience.
- Build your audience through intelligent content strategy.
- Your audience members are people who might not need your product or service right now. You can interact with them and add value even though they don’t need you now.
- People are confused about what content they are supposed to create and how often they should do it and end up doing nothing.
- Identify who your ideal client is.
- Find out the things that keep them up at night (pain point) and start answering those questions in your content.
Blogging and Content Creation
- This is important to SEO and online marketing because part of Google’s algorithm is the freshness of your content.
- Check to see who your top 10 competitors are and what they are doing. Match their content frequency.
- Recording audio and speaking a blog post allows you to get 1,000 words of content in about 10 minutes. Then get it transcribed.
- Share your content where your audience hangs out.
- Pay attention to what is going on in the world of data consumption.
- How are customers finding businesses that they choose to do business with?
- How do you get your business in front of people on the platform that your customers are looking at?
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
And Please check out Stephen’s podcast at www.bizrevolution.com.
Links to Resources Mentioned
Click to Tweet
Is your website designed to convert customers? Find out how to test it w/ @SeequsInnovates @CEOwarrior https://ceowarrior.com
What is the secret behind affective online reputation management? Find out w/ @SeequsInnovates @CEOwarrior https://ceowarrior.com
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