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Mike J. Agugliaro

How to Deliver Amazing Value with Shaun Buck.

Monday, December, 19th, 2016 at 6:00 am by Mike J. Agugliaro

How to Deliver Amazing Value with Shaun Buck.

How to Deliver Amazing Value with Shaun Buck.

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Summary:

In this week’s episode of the CEO Warrior Podcast, Mike Agugliaro interviews Shaun Buck. Shaun Buck is the CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe. He is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention.

 

Main Questions Asked:

  • What did you do to grow your business so much?
  • How do you guys deliver such great value?
  • How do you use newsletters to create emotional movement faster?
  • Why do you use so many different forms of media?
  • What kind of contests have you tried?
  • What kind of scalability challenges have you faced?
  • What are the top three things in the past you would change?
  • What are some changes you see coming in the business world over the next three years?

 

Key Lessons Learned

 

Business Growth

  • When your business is small, hyper focus on a single area is the fastest way to scale.
  • If you’re building multiple products at the same time, you won’t be able to give them each the attention they need to grow.
  • Build your relationship with your customer via lead magnets and small interactions before asking for the sale.
  • People buy when they are ready to buy, not when you’re ready to sell. It can take months for some people, days for others.
  • Give people something they would be willing to pay for and give it to them for free.
  • Speed dating your potential hires can help narrow down the field very quickly.
  • Everything and everyone you bring one should be filtered through the lense of your company’s core values.
  • If you can get your culture right, your team will move mountains for you.
  • You are often the main bottleneck in scaling your company, try to get out of the way as quickly as possible.
  • Work with partners that already have the customers you want to reach.
  • Lead with amazing culture.
  • Marketing is going to get harder, you will have to be more in more places at once to break through the noise.

Newsletters

  • Your cover story should be personal and connect with the people who are making the decision.
  • You can’t be boring, people have access to an infinite number of distractions.

Retention

  • The majority of customers leave a company because they feel the company is indifferent to them. Relationships combat indifference.
  • Customers need to know who you are or remember who you are in order to do business with you.
  • Test your different media options, people will respond differently to different delivery methods.
  • Your on boarding experience has a major impact on how long a customer stays with your company.
  • Having a great presentation can reduce your customer attrition.
  • Your employees take care of your customers, take care of your employees or your customers will suffer.

Referrals

  • Retention and referrals are closely related.
  • You are combating forgetfulness, a consistent communication strategy is how you educate your customer and remind them to take up your offer.
  • Do what you say what you’re going to do, on time, and on budget. The small slip ups can cost you big.
  • Satisfied customers don’t refer, raving customers refer.
  • Stay in communication and ask for the referral.
  • Figure out how much money you can spend to get a referral. Referrals are usually more valuable than regular customers.

Final Tips

  • Make a conscious decision to focus.
  • Find out how long it takes for someone to buy from you.
  • Create raving fans, not just satisfied customers.
  • Stop being the bottleneck.

 

Links To Resources Mentioned

Thenewsletterpro.com

https://www.entrepreneur.com/author/shaun-buck

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes

 

P.S. – Are you SERIOUS about no longer treading water and MOVE your business forward WARRIOR STYLE? Find out more about Mike’s Warrior FAST TRACK Academy!

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