Summary:
Dean Jackson teaches how to separate our business into his 3 part system that utilizes the concept of the 8 profit activators to enrich your business overall. He is a self employed marketing guru and is also one of the regular speakers on the I Love Marketing podcast.
Main Questions Asked:
- What is the concept of the 8 profit activators?
- How and where can you apply the before, during, and after system?
- What are some ways you would identify holes in a business plan?
- How can business’ provide a better overall experience for their customers?
- Can you emphasize what you feel the most important things to take away from what we’ve learned today are?
Key Lessons Learned:
Business
- The 8 profit activators are universally present in every business but manifest differently.
- Breaking down your business into a before, during and after unit creates clear objectives for each and focuses the business overall.
- Seek people and customers who are most interested in your business and the services or products it provides.
- Organize your business to see where breakthrough opportunities are and capitalize on them.
- Create a predictable and enjoyable result for your customers. It attracts repeat business.
Marketing and Referrals
- Nurture lifetime relationships and orchestrate referrals. Don’t wait for referrals to come to you.
- Changing your advertising from the slot machine method to the more focused vending machine approach can effectively attract more profitable clientele.
- Identifying your business’ limits and potential ability to serve customers can help you maximize your advertising dollars.
- It has never been easier to maintain relationships and valuable records.
- You can apply the before during and after system to many other aspects of your business, even things as simple as company meetings.
- Don’t forget to thank your customers for their business.
Final Tips
- Businesses who can provide confidence for their customers are the ones that come out on top.
- People will pay for comfort and convenience.
- Every interaction you have with your customer from point A to Z contributes to whether their experience overall was better, consistent with, or less than they’re currently used to. So create a dream come true experience.
- It costs less to keep customers than to attract new ones.
- Fully understanding each component of your business provides key insight which increases your ability to have them interact harmoniously, and produce the best possible results.
Links To Resources Mentioned
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