Plumber Marketing Tips
by Mike J. Agugliaro
The Five Ideas That Help You Scale Your Business
Marketing a plumbing business is hard work.
You’ve got to figure out what makes you different – and better – than everyone else.
These plumber marketing ideas will help.
There’s one big problem that a lot of you face when trying to come up with plumbing business marketing ideas.
You’re a plumber first and a businessperson second.
You’re in your element when you’re out on a job and dealing with the technical side of things. But you’ve got no idea how to handle the backend. All of that paperwork and the numbers involved can get overwhelming.
And you’ve got no idea about marketing a plumbing business.
That plumbing-first mindset isn’t going to help your business to grow. If you’re going to do that, you have to grow your mind and realize that you’re in a new role now.
You’re a leader and a marketer.
That means it’s on you to figure out how to do plumber marketing.
The good news is that you’re not on your own. CEO Warrior offers tons of advice to plumbers on how to make themselves stand out. Here are just five plumber marketing ideas for you to try.
Tip #1 – Fix Your Online Presence Now!
Here’s an interesting stat for you:
81% of people will check online before they consider making any sort of purchase.
That means more than 4 out of every 5 potential clients will check your website as part of their purchasing decision.
That means your website has to look the part. It’s your storefront. It’s where you show this 81% that you’re better than everybody else at what you do.
Yet so many plumbing businesses put so little into their websites. They have crappy designs and they make it so hard to get in touch. That means so many potential clients leave and never come back.
Leveraging your web presence is an essential part of marketing a plumbing business.
It’s not just your website either. You need to keep your social media profiles active and engage with people. If a follower asks a question, make sure you’re giving quick answers. Then, encourage that follower to share the information you’ve told them.
Join industry-related social media groups and participate. Post content, give people answers, do what you have to do to establish your business as an authority.
Finally, get your current clients to review your services. If you’re doing a good job, most of them will be more than happy to say a good word or two.
The best proof is the proof that comes from the people you do great work for. And it’s those reviews that potential customers will want to see when they visit your website.
Tip #2 – Develop Your X Factor
Let me give you a quick example of an X Factor.
Every toilet bowl that you install carries a lifetime warranty.
That’s enough to make some of you choke on your morning cereal. But it’s an X Factor. It’s something that makes you different to everyone else. That means you’ve got to have it if you’re marketing a plumbing business.
I don’t necessarily mean you need to offer lifetime warranties on everything to get noticed. What I mean is that you’ve got to have something that makes you different.
That could be the type of service you offer or it could be the specific products you use. And of course, it could be your warranty.
Here’s what an X Factor isn’t.
It’s not having nice trucks. Customers don’t really give a damn about that and it’s something your competition can copy anyway. The same goes for having uniforms or offering tiny add-ons to products that no-one cares about.
Those are all nice things to have, and you SHOULD have them, but they’re not things that will make customers come running to you. (That said, there are X Factors you can apply to your trucks and to your uniforms that will take them to the next level! For example, in the service company that I used to own with my business partner, we had our Core Values sewn as a patch right onto the sleeve of our team’s uniforms!)
CEO Warrior can give you plenty of info on how to build an X Factor into your marketing strategy. What you need to take away from this is that your X Factor’s essential.
Tip #3 – Build a Content Strategy
I touched on this when talking about managing your online presence.
You need to have a content strategy. Your content is how you show people that you’re the person to go to when they need their questions answered.
Now, the content you share on social media is crucial. It’s easy to share and it’s constantly building you up as an authority.
However, your website also needs a blog where you share exclusive content that people can’t get anywhere else.
It’s simple. Small businesses that have blogs on their websites achieve 126% more growth in leads than businesses that don’t.
Now here’s the key thing to remember.
Crappy content isn’t going to get you anywhere. If you’re just sharing stuff that people can get from any other website, you’re not going to stand out.
You need to build a content strategy that’s based on the questions that your customers are asking. You’re the expert here, so give them the answers.
Some of you may be thinking “But I’m not a writer!”
That’s okay too. Becoming a Warrior with CEO Warrior gives you access to all sorts of content that you can mold to suit your business and even swipe-and-deploy files that take just a minimum amount of customization, while completely eliminating the costly trial-and-error challenges that you’d need to do if you did it yourself!
Tip #4 – Learn the Three Things That Marketing Has To Do
There’s one thing that will make all of these plumber marketing tips useless.
That’s if you have no idea what your marketing’s meant to do. Before you can even start marketing a plumbing business, you have to know where all of your efforts will lead you.
There are three things your marketing has to do:
- Promote You as the Go-To Brand. You want to tell customers exactly why you’re the only people in town who can solve the problem that they have.
- Promote Your Brand to the Right People. The strongest brand in the world won’t succeed if you’re putting it in front of the wrong people. Figure out your customer avatar and focus your efforts into getting your message in front of those people.
- Get People to Take Action. How many times do you see an ad or visit a website then forget about it straight away? Your marketing can’t cause people to do the same thing. You’re aiming to get people to see what you offer and call immediately.
Shooting for those three things is how to do plumber marketing well.
This is where you’re going to start chopping things from your strategy. Any marketing technique that’s not achieving all of these things has to go.
Look at your records and figure out what worked and what didn’t in the past. Stick with the stuff that worked and stop chasing the stuff that didn’t.
It’s really that simple.
Tip #5 – Use Visuals Wherever You Can
I’m going to hit you with another stat:
Content that includes visuals achieve 650% better engagement than content that doesn’t.
That means if you’re not using great images, you’ve got to work a whole lot harder to get people to care about what you’re telling them.
There are all sorts of ways you can implement visuals into your marketing.
They range from simple images through to stuff like infographics. With infographics, you can make your visuals tell a story. They’re awesome for step-by-steps or when you want to showcase a bunch of stats in an engaging way.
Of course, there’s also video. Again, tell a story. You could maybe create a video that shows your people doing a great job for a client. Or, you could have your clients provide video testimonials that you can put on your website or YouTube.
Visuals help you catch attention when the written word fails you.
Marketing a plumbing business means figuring out ways to make yourself different.
If you’re just doing the same as everyone else, you’re going to get the same results. You’re a yellow ball in a pit of yellow balls. A customer can just pick any of the balls and get the exact same thing.
The good news is that these plumber marketing ideas put you ahead of the game.
Most of your competitors aren’t doing these things. They’re not leveraging their online presence or using visual content. They don’t even know what content marketing is and they barely know what their marketing’s meant to do.
That means doing all of these things makes you stand out from them.
Of course, it’s not so simple. Every business is different so you’ve got to mold these tips to your strategy.
CEO Warrior can help you do that too.
I’m going to leave you with one question:
Has success been elusive and you feel stuck? Book your FREE Strategy Session NOW!
Better yet – Book yourself into SERVICE BUSINESS EDGE NOW!