Do you know how to create effective Facebook videos for a service business? They could help you to build exposure and land some new clients.
Social media is one of the most underused tools in service businesses.
Think about it. You have access to this huge audience that you can communicate with from so many devices. Facebook, in particular, can help you to build your brand and reach your target audience.
So why aren’t you using it?
Facebook videos are especially useful.
60% of people claim they’d rather watch videos online than on television. Each year, the consumption of online videos increases by 100%.
And by 2022, 82% of internet traffic will involve online videos.
You need to get filming.
But first, you need some Facebook video tips for service businesses. Here are nine Facebook video tips that you should start using today.
Facebook Video Tip #1 – Get Off to a Fast Start
Have you ever watched a video that took an eternity to get to the point?
Of course you haven’t. You clicked away from it as soon as you got bored so you could find something more interesting.
Your customers will do the same thing if you spend minutes talking about stuff that they don’t care about.
How important is this?
Just ask Vidyard. They specialize in Facebook video marketing and have this to say:
“…You typically lose the majority of your audience within the first 30 seconds or less.”
Start your videos with a quick intro that explains the problem you’re going to solve. Then, get into the meat of the video as soon as possible.
Facebook Video Tip #2 – Use Subtitles
85% of the millions of videos watched on Facebook each year get played without any sound.
It makes sense. You’ve got people sneaking in a quick video while they’re at work. You might watch a video in silence while you’re sitting next to your partner. There are all sorts of reasons why people don’t want to turn the sound up.
You’ve got to keep that in mind when creating your Facebook videos.
Most of your customers will watch them with the sound turned down. Add subtitles to compensate for that.
Alternatively, you can build videos like a slideshow. This is great for step-by-step stuff. Use compelling imagery and text to tell the viewer exactly what they need to do.
You don’t even need sound for those sorts of videos!
Facebook Video Tip #3 – Feature Your Best Video in Your About Page
Maybe you’ve got a video that you really want the world to see.
For example, you might have this really cool two-minute clip that covers your service businesses culture and values. Or, you might have created a tutorial that you’re really proud of.
That’s sharable content and you want to make it as easy as possible for people to show that video to their friends.
This is where you can take advantage of Facebook’s ability to feature a key video.
Head to your page’s About section and upload a video. Give it a larger thumbnail than you’d usually give to a video and voila.
You’ve got a video that’s always featured on your page. It’s in clear sight of everyone who visits, which means there’s no chance of anybody missing it.
This raises your chances of a great video going viral. It’s not going to get lost in people’s timelines.
Facebook Video Tip #4 – Tell Customer Stories
People do want to learn about what you do and what advice you can give them.
But let’s be honest. Those aren’t always the most interesting Facebook videos for a service business. The advice you share is always going to err on the practical side.
That means it’s not going to inspire people to call you.
They’re just going to look at the video, think “that’s cool”, and go along with their days.
This is where you leverage your existing customers.
Your goal is to connect to people on an emotional level with your Facebook videos. Dip into your list of previous customers to find the ones who have the most interesting stories. And if you don’t have any, try finding a way to create them.
For example, you could do a job for an elderly person who doesn’t have much money. Offer a discount and ask them to talk about how much you helped out for a video.
Show the end result of the work rather than the steps that went into it. Layer on the emotion and make it clear that you’re helping people with the service that you provide.
Facebook Video Tip #5 – Upload the Video Directly to Facebook
There’s no reason not to use YouTube as part of your service business digital marketing strategy.
But that doesn’t mean you should just share your YouTube videos to Facebook.
In fact, Facebook encourages you to upload videos directly onto the platform. There are some good reasons for this too.
Remember that Facebook and YouTube are different companies. They’re in direct competition, which plays out in Facebook’s algorithms.
Simply put, a shared YouTube video isn’t as likely to show up on a potential customer’s timeline as a native Facebook one.
You also have the issue of different audiences. Someone who’s on YouTube is specifically looking to watch videos. That means you can get away with uploading longer videos.
On Facebook, most people just scroll through their timelines until they hit something interesting. That means Facebook videos need to be shorter and snappier than what you’d see on YouTube. Sharing a 30-minute tutorial from YouTube isn’t going to get you the engagement that you’re looking for.
Facebook users will scroll past it because they don’t have the time to watch.
Facebook Video Tip #6 – Use Insights
Facebook provides you with a ton of data about your videos in its Insights section. You’ll have access to this if you’ve created a business page. You should see the link at the top of your Facebook page. And if you don’t, make sure you check the More section. It might be in there.
Use that data to your advantage.
This is one of the most important Facebook video tips for service businesses.
Your insights tell you how many people watched your videos and how long the average user spends watching.
This shows you what types of videos your audience wants to see. And it also provides information about how long those videos need to be.
Tailor our videos based on the insights to maximize your results.
You can check Insights for any date range over the past two years too. This may give you an idea of how your audience’s tastes evolve over time.
Facebook Video Tip #7 – Use Ads to Boost Your Best Videos
This one links to the video featuring mentioned above.
If you’ve got a video that’s getting people talking, take full advantage of it.
Use Facebook Ads to give it a boost. Get it in front of as many people as possible to keep the conversation going. You’ll get more people sharing the video too, which means more potential customers for your service business.
Facebook Ads, in general, are an important part of a service business digital marketing strategy. This tip is a great way to use content that you’ve already created to attract more followers.
Facebook Video Tip #8 – Pay Attention to the Title
This is where a little content marketing comes into play.
Your Facebook video will have a thumbnail. This is a visual representation of what the video contains. You need to make that as eye-catching as possible to grab somebody’s attention.
But you can’t rely on the thumbnail alone to get them to watch.
You also need a video title that inspires the viewer.
There are a couple of simple rules for your video titles:
- Tell the reader exactly what they’re going to see in as few words as possible.
- Use keywords related to the video topic to increase its chances of showing up in searches.
Facebook Video Tip #9 – Always Add a Call to Action
Sure, you want people to watch and share your video.
But you also want to use it to find new customers for your service business. That’s why you need a call to action (CTA) at the end of every video.
CTAs encourage people to click through to your website, landing page, or wherever you want to send them.
Here’s the secret.
You don’t have to limit yourself to a CTA at the end of the video.
Try putting one in halfway through as well. Plus, Facebook allows you to create a small description of the video. Make sure you have a CTA in there so that viewers can easily click on it at any time.
Create Your Service Business Facebook Video Strategy
Facebook videos are a great way of getting more eyes on your service business. And if you follow these tips, you’ll get more customers from your Facebook profile than ever before.
The key is that you don’t put any old trash out there. You’re fighting for attention with all of the other stuff that people see on their timelines. Make sure your video stands out and offers something of value.
Of course, this is just part of a service business digital marketing strategy. CEO Warrior can show you so much more about using social media to your advantage.
So that leaves us with one question…
Has success been elusive and you feel stuck? Book your FREE Strategy Session NOW!