hvac marketing strategiesThere’s an often-quoted saying that goes, “You have to spend money to make money.” It’s a piece of business wisdom that is sometimes correct, but so widely quoted that people think it’s the only way. So, when air conditioning, heating, and refrigeration (ACHR) business owners want to make more money, their first step is to figure out how much they have to spend to hire new people and equipment.

Or, there’s the other problem: When ACHR business owners want to increase revenues, one of their first reactions is to raise prices. They know they’ll lose some customers in the process but it’s another “knee-jerk reaction” to the desire for more money.

But what if there was a way to make more money in your ACHR business without having to spend money or raise prices? What if you could stack more money onto your bottom lines with a simple switch to how you’re doing business today? And, what if you could do it immediately and even see a significant income boost as early as this week?


The answer is surprisingly simple, and it already exists in your business: Go out to your team right now and ask your techs, “What are customers asking for that we don’t already do?”

Some of your techs might scratch their heads and not think of anything. But, give them time. Soon, you’ll get a list. Maybe it’s another home-service trade line you don’t offer, such as plumbing; maybe it’s some other home-improvement service, like new windows or roofing; maybe customers are looking for a source for heating oil; maybe they want generators to ensure their ACHR systems continue functioning during a power outage.