Must Have Marketing Pieces
by Mike J. Agugliaro
At CEO Warrior, I speak to business owners regularly about the benefits of devoting resources to marketing their brands. One of my secrets is this: you have to spend money to make it. I’ve said it before, but making the right investments for your HVAC, electrical, or plumbing business can boost sales and put you on the path to financial freedom.
Here are five must-have tools that will transform your plumber marketing strategy:
Business card: Having a business card may seem like a no-brainer, but with a rise in internet dependency, many people are forgetting about this marketing tool’s importance. Your business card is one of the first things a potential client or colleague will see, and you want to ensure it features your company logo, and reflects the overall message of your brand. Also, when including your contact information, don’t forget to list your address. Including a physical address will immediately add credibility by conveying that your business has a well-established, brick and mortar location.
Website: If you want to succeed as a business owner, you have to create a great website. This means devoting resources to developing an easy-to-navigate site that won’t send your customers straight to the competition. Hire a professional to design the site (which will add credibility to your brand), and keep it updated regularly with educational and informative content.
Social media sites: There’s no denying that social media is sticking around for the long haul. Social Media Examiner’s2014 End of Year Report states that 92 percent of marketers say social media is valuable to their business. Engaging with your customers through social networking sites will generate leads while keeping current and potential customers informed.
Blog: The key to a successful blog is to publish and promote content consistently. Did you know that 58 percent of marketers believe original, written content is the most vital form of content a business can produce? Developing blog posts will establish you and your business as experts in the industry, and if handled strategically, will boost search engine optimization (SEO).
Follow-up material: This could be a brochure, flyer, mailer, notecard, etc. The possibilities are endless for this category. You cannot discount the basics of marketing, such as the power of a direct mail campaign or an e-blast.
Every piece of marketing material you use should be integrated with an overall strategy. You’ve got to start working on your company rather than in it. Take a step back to evaluate the condition of your marketing tactics, and start investing in these must-have promotional pieces. Now is the time to get out there, promote your business, and build credibility for your brand. If you’re ready to make your phone ring, contact us today.
Mike Agugliaro, Business Warrior