Service business marketing strategies have to move with the times. Find out how you can conquer the market through the power of social media.
You can execute all sorts of service business marketing strategies for growing your success. But few if any of them come close to the potential of social media. You can use social media to promote all aspects of your business.
However, marketing a service business through social media can be far more challenging than it sounds, especially if you really want to nail it. For this reason and more, many business owners think that social media won’t work as well as other marketing channels.
In this article, you’ll see that this isn’t the case. We’ll go over the most popular social media platforms that you need to focus on and explain how to get the most out of them.
How would you like to stock up your social media arsenal with some of the most powerful weapons?
Top Social Media Platforms for Marketing a Service Business
Over time, all the major social media platforms have evolved to focus more on helping businesses grow. For the social media companies, it’s a lucrative source of digital marketing revenue. For businesses, those that are smart about it can get a lot more back than what they spend.
Each of the social networks comes with a set of tools that can help you create powerful service business marketing strategies.
With around 1.65 billion monthly users, Facebook is one of the best mediums for getting the word out about your business.
In fact, Facebook has the most comprehensive set of business tools that you can use for marketing a service business. Once you start building your audience, you’ll see how vital the platform is for engaging with your audience and how helpful it is at bringing in more customers.
You can do this in a number of ways, which we’ll get into later in this article. Here are a few quick highlights:
- Share photos and videos of your service
- Post updates about everything that your audience might find interesting
- Use Facebook Ads to create effective service business marketing strategies
- Boost customer service and your online reputation by engaging with people
Twitter is perfect for keeping your customers up-to-date with what’s going on in your company. The platform has about 310 million users and counting. So, how does it help with marketing a service business?
It’s really simple actually. You can post status updates, offers, and anything else that you can fit in 280 characters. Since Twitter is a fast-paced network, it doesn’t take a lot of effort to build an audience. A few retweets can really give your following a leg up. So long as you keep posting interesting stuff, you can expect your audience to grow.
While it might seem more limiting than Facebook, Twitter is actually one of the best ways to get in touch with your customers. It all comes down to interaction, which can help you develop strong relationships with your audience.
Instagram has grown to be an invaluable marketing tool, not the least for service business marketing strategies. Out of the 1 billion user base, more than 500 million people use it every day.
Photos and videos reign supreme on Instagram, so you can share everything from tutorials through to pictures of your company’s team building activities. The impact that this can have on your audience is huge, as people have a taste for seeing what’s happening behind the curtain. They’ll grow to trust business.
You can follow that up by providing value in your Instagram posts, which will make people much more open to doing business with you. And we’re only scratching the surface here.
YouTube boasts 1.9 billion active users every month. It goes without saying that you should tap into an audience of this size.
Businesses flock to YouTube for the fact that video content is much more engaging than plain text. People can learn from a video without having to put in a lot of effort. If you have to figure out how to do something, however simple or complicated, it’s easy to look up a YouTube video and off you go. Businesses play to this tendency in order to get their names out there and build authority.
As long as your videos are relevant to your audience, you can expect them to consume your content regularly. It’s a great way of turning complete strangers into raving fans.
Strategies to Use
Marketing a service business is best accomplished over a number of different platforms. It lets you make the most of each of these platforms.
You can create a synergy that broadens your audience and engages them effectively. Here are some of the best strategies for that purpose.
Creating Video Tutorials
Very few service business marketing strategies work as well as creating and sharing tutorials. They offer people value that they get for free, which in turn gives you credibility as an industry expert.
Let’s say that you’re creating a video on troubleshooting common HVAC problems. This is something that happens quite often, so there are many people who will have an interest in watching the video.
To satisfy that need, you should create a high-quality video and post it to your YouTube channel. Your work isn’t done yet. There are billions of videos on YouTube and yours will get lost in the shuffle if you don’t promote it. That’s where the other social platforms come into play.
You can share the link to the video on your Twitter page. You can also break the video into smaller parts and post them as Instagram Stories. In addition, you can either share the video on your Facebook page or create a sponsored post for it. That’s not even counting the other social networks like Snapchat and LinkedIn, which may work better for your particular audience and content.
This gives you a ton of visibility that you can use to your advantage, which lies in the form of a CTA (call to action).
Marketing a service business requires you to make people take action. Otherwise, you’re just giving stuff away for free. But not if you plug your services at the end of the video to encourage people to get in touch. You can also invite them to ask questions to give you ideas for future content. You’ll be able to learn more about what they want and how to serve them better.
Creating Enticing Click-Through Content
The whole point of marketing a service business on social media is to convert strangers into customers. As mentioned, it involves getting people to take action after they’ve consumed your content.
To do this, you need to create content that will drive people to your website. Once again, you can do this across multiple platforms.
For example, you can create blog posts on your website that you’ll advertise on Twitter. Create an engaging title that people will want to read more about and then tweet the link to the post.
You can also take advantage of Instagram’s Stories feature. For a start, you can share details of the work that you’re doing for your clients. Go on and talk to them directly in the Story so that they can inquire about and discuss the benefits of your services. You can post the link to your website or specific services in the Story, making it easy for people to get in touch with you.
Carry this over to Facebook and now you have a wider variety of content at your disposal. Aside from videos and photos, you can share status updates that contain relevant links. Announce new services, ask questions, and post statuses or whatever you can think of that will get people to click on the link and go to your website.
As for YouTube, it’s a good idea to include your links in the description. Throughout the video, you can mention your services and encourage people to look for the link. Make sure to do this at the end of the video, which is where people expect to find it and it will boost the chances of them actually doing it.
As you can see, social media is a powerful medium for marketing a service business. What’s left is for you to find the right approach. The strategies outlined above are only some of the best examples, and there’s a world of other options to explore.
Make sure that your service business marketing strategy spans multiple platforms and make them jive with each other. This can take some time and effort to master, but it will certainly pay off in the long run if you get it right. You’ll expand your reach and engage with those who’ve never heard of you. They’re just waiting for you to move them down your sales funnels and turn them into customers.
Has success been elusive and you feel stuck?