Are your marketing efforts making the phone ring? If you’re not continually getting more customers, it might be time to freshen things up a bit.
Service business owners like HVAC, plumbing, and electrical contractors rely on customers to keep their businesses running – and to continue growing. If you want to make more money and gain more freedom in the rest of your life, then you need a steady stream of customers making use of your services.
I talk a lot about marketing with my CEO Warrior clients, and how it’s one of the most important tools in your business toolbox. But I’ve found that even when service business owners are making use of marketing techniques, many times they just keep using the same tactics because they’re “tried and true.” If you want to keep your existing customer base, then keep doing what you’re doing. But if your goal is to reach new customers and grow your business, then it might be time to freshen your marketing tactics.
To start, it might be worthwhile to do some market research – especially if you’re trying to expand into a new market or demographic. Even if you don’t want to pay for these statistics, spend some time getting to know your target audience, and figuring out what will appeal to them. If you find out something you’re already doing won’t work on your target market, be willing to adjust or try something new.
It might be time to refresh your image or even rebrand your company. In our internet age, it’s so much easier to find service companies than it used to be, and with all the online reviewing services there are out there, your reputation is key. If you find that your target market doesn’t really know your company, consider a new logo, newly branded trucks, even a fresh slogan or name change.
Then, think about the HVAC marketing tactics you’re using now, and how you can reach a wider audience. Many service companies aren’t taking advantage of all the available online resources, like search engine optimization (SEO) on your website, blogging, and social media interaction. These are all free or relatively inexpensive ways to attract new customers. Use hashtags on Twitter to help people find you. Ask questions on Facebook or Google+ to encourage customer engagement. Post regular blogs or website updates so you show up higher in search engine results.
And don’t discount going back to basics with marketing techniques, such as handing out flyers, leaflets, or coupons. Consider a direct mail campaign, or sign up for a pay-per-click online advertisement. Submit bylined articles to local papers and trade publications – it’s great publicity for you and extra content for editors.
Marketing is just one of the things we’ll talk about when you sign up for my $28 Million Dollar Fast Track Academy. Be sure to register today to learn all my secrets that will help you take your business to the next level!
Mike Agugliaro, “Business Warrior”
Founder of the $28 Million Dollar Service Fast Track Academy