In business, you’re selling yourself as much as you’re selling your products or services. The right moves can bring you more customers and more leads, and help you make more money, but the wrong moves can leave you struggling to stay afloat.
Are you aware of the importance of a powerful personal brand? It can make or break your success. It can mean the difference between hiring good employees or having people working for you that you’re not sure can handle the workload. These days, a powerful personal brand is one of the most valuable assets any businessperson can have.
But where do you begin when it comes to branding yourself? First, you must identify your target audience or clientele, and figure out the unique value you can offer them. What expertise can you provide that no one else can? Then, you must learn to think like your customers. Figure out what products and services appeal to them. Anticipate what they need and what else they may want from you. Learn to read people enough to know how each person likes to conduct business. Do they want a friendlier, personal experience, or do they just want to make a deal and get on with it?
You must also always think about how you are presenting yourself. Ask colleagues, friends, and family how they see you, and then adjust your attitude and actions accordingly. You want people to view you as passionate about what you do, knowledgeable about your business, and approachable. Your appearance, body language, behavior, and communication should all reflect your personal brand. Use your professional presentation to come up with an engaging slogan for your business. Pick a friendly but professional headshot on your website, blog, and social networks, and come up with a logo to help further brand your company and yourself.
Proper networking is also key to personal branding. If you make a good impression on a client or colleague, they’ll be more likely to recommend you to someone else. That can go a long way toward building your business. Attend networking events and be sociable. You never know who might be paying attention.
If you’re looking for the keys to personal branding and bringing in more customers, more leads, and more money, ServiceKey can do a lot to help you. Feel free to talk to us about our blog topics or how we can help you grow your business.
Mike Agugliaro, “Business Ninja”
Founder of the $23 Million Dollar Service Blueprint and Service Warrior Business Mastermind