You can provide exemplary service to a customer, but that won’t translate into repeat business if they have a hard time recalling you the next time they need a plumber. To prevent that, you need to be strategic about your branding.
Every plumbing company has a brand. It is the combination of your company name and slogan, your logo, the colors you use in your marketing, and more.
Unfortunately, many plumbers fail to design their brands intentionally or strategically, which gives their customers a serious medical condition: amnesia.
Ideally, a brand should lock your company into the mind of your customer. But if your company struggles with customer retention, repeat business, and referrals, there’s a good chance that your brand has given your customers amnesia.
Consider how a customer’s mind works in this typical situation:
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