Business Breakthrough: Copycat Marketing
by Mike J. Agugliaro
Over the years, I’ve seen a number of businesses copy my plumber marketing strategy thinking they’ll get the same results. Shame on them!
Any time you run a marketing campaign, its success is based on what you do before you launch your campaign, the campaign itself, and what you do after the campaign.
Your marketing needs to be unique and different to make your business stand out. Don’t chase after your competitors, but after the customers you want to attract.
Your business challenge for today is:
1) Review your marketing and ask yourself: if it’s not working, why?
2) Don’t be a copycat. Nobody likes copycats and you’re just hurting yourself. You’re not going to grow your business that way.
Take the challenge to see how you can improve your business marketing and not be a copycat!