For the longest time, people have considered success and failure to be polar opposites. It’s time for a perspective shift that will show you how to win all the time.
How successful would you say the past week was for you? What about the past month or the past six months?
You’ve probably done a lot of things successfully. But you’ve also likely failed. The question is, how happy are you with the results you’ve gotten?
Like any other form of success, service business success is entirely subjective. Your business can grow to great heights while still not giving you a sense of accomplishment.
On the other hand, even the smallest wins can make you feel massively successful.
In this article, we’ll explore the blurry line that splits success and failure. You’ll get to see both from a new perspective – one that will show you how motivating failure can be.
Let’s dive in, shall we?
Your Belief About Success
When you first started your business, success was all about making that first sale. Then it was breaking even and having the ability to pay bills comfortably. Later on, it was about getting just a bit above the breakeven point so that you can get a profit and grow.
Right now, you might have all sorts of ways to define success. But the point is, the line between success and failure is constantly moving.
This is what enables your progress. If you didn’t move the line, how would you ever feel any sort of accomplishment or satisfaction?
But an issue arises if people set the line way too far. And until they cross it, all they feel is like they’re failing.
For example, let’s say that you want to hit $10 million in the next two years. Is this really the only thing that would define your success or the lack thereof?
Many people would see it as such. Even though a bunch of successful things happened in the meantime, they’d turn a blind eye towards them.
This is why you need to have individual short-term lines you can cross on your way to the biggest success.
For example, you might go to a meeting next week that ends up being very successful. You might create a video that goes viral or really steps up your SEO.
While these are all successes, many people may fail to see them this way.
Because somebody will have more successful meetings, more views on their video, and more traffic coming in.
Such comparisons can make you feel like a failure even though you’re doing very well for yourself. And that’s why the line that separates success and failure is so blurry.
The antidote for this is simple: have a clear and documented definition of your success.
What does success mean to you right now? What needs to happen for you to feel accomplished?
Getting clear on this can show that you’re having more successes than you thought.
But that still doesn’t mean that you’ll never feel like a failure.
The Opposite Side of Success
Now that you know how to define success, identifying failure is pretty easy. Everything below the point of success means that you’ve failed, right?
You’ve heard people use the phrase “failing forward.” It’s like a running back that gets stopped but still falls forward for a few more yards. However, this doesn’t exactly remove the failure, which may still make you feel like you lost.
You need to look at failure from a reverse point to see that this isn’t true and you didn’t really lose anything.
You see, there’s a lesson behind every failure. Each time you make a mistake, you’ll learn something that can help you improve and do better in the future.
And isn’t success about constant improvement?
The only scenario where failure is a lost cause is if there’s no lesson for you to learn.
When you look at it this way, you’ll see you haven’t had that many failures in your life. In fact, a big part of your service business success actually came from the lessons you learned in failing.
This is a very empowering and motivating way to look at failure. You get to see just how invaluable each mistake is.
For example, you might learn how to negotiate better deals in the future. Those in the service industry have had an unsuccessful deal or two. If you’re able to find out what went wrong, you’d know what to avoid in the future.
Also, do you have service-level agreements (SLAs)? Many business owners don’t, mostly because they don’t know how to define success clearly enough.
With the usual contracts, you’re only keeping people honest. SLAs, on the other hand, keep people aligned in terms of expectations. It’s an agreement about the results that goes beyond contract terms.
I’ve only scratched the surface of the difference between success and failure. Everything becomes so much clearer if you know where the fine line is. Make no mistake, this can save you a lot of headaches.
Draw the Line
When it comes to service business success, there’s no one standard that applies to all. You need to look at your unique position and see what success means to you.
Hopefully, you now have a better understanding of what separates success and failure, with the knowledge that the latter isn’t as bad as you thought. If you’re able to look at failure as a necessary set of lessons that you must learn, you’ll be unstoppable.
Has success been elusive and you feel stuck? Book your FREE Strategy Session NOW! www.ceowarrior.com/success