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Conversion optimization and more with Justin Christianson


In this week’s episode of The CEO Warrior Podcast, Mike Agugliaro interviews Justin Christianson. Justin is a father, husband, speaker, and entrepreneur. Justin is the best selling author of Conversion Fanatic and the co-founder of

Main Questions Asked:

  • What is the big issue facing companies when it comes to conversion optimization?
  • Why is it important to know your marketing metrics?
  • How do we get started with tracking?
  • What is optimizing?
  • Where should we start to begin optimizing?
  • What are some of the hurdles you’ve noticed in the business world?
  • How do you manage and avoid distractions?
  • Are there any productivity tools you use?
  • What are some of the things in technology we should be paying attention to?
  • How has communication changed?
  • What would you tell entrepreneurs to keep in mind for the next few years?

Key Lessons Learned:

Digital Marketing

  • Small companies can beat bigger companies with a good strategy.
  • The internet has leveled the playing field.
  • Digital marketing evolves rapidly, it’s easy to fall behind.
  • You have to market by the numbers.
  • Traffic is the first important factor, optimization is the second.
  • Without optimizing, the traffic is wasted.
  • Quality content is what drives social engagement.

Tracking Metrics

  • If you’re in business without tracking your important metrics, you probably bleeding money.
  • Google Analytics is free and available to everyone that can track all your important metrics.
  • Two metrics are especially important to your business.
    • How much does it cost to acquire a lead/customer.
    • How much are those leads/customers worth.
  • The company that can spend the most to acquire a customer will win.


  • Testing your business practices to reduce the cost to acquire a lead can mean the difference between success and failure.
  • Optimizing means finding the path of least resistance for your customer. Removing friction points.
  • The better you understand the needs and wants of your customer, the easier it is to optimize.
  • Split testing means testing your assumptions about what works.
  • You can split test virtually anything. Headlines, colors, wording, button placement.
  • Small changes can create a huge return on investment.
  • Sometimes optimizing can involve reducing your system and simplifying instead of trying something new.

Getting Started

  • Analyze your current metrics.
  • Analyze how users are interacting with your site with heat maps and conversations.
  • Create a hypothesis and begin testing different variables.
  • Track the results and implements what works.
  • Continue testing forever.
  • Try not to overcomplicate things.


  • Hire slow, fire fast. Finding the best people is vital.
  • The difference between an A player and a B player can be huge.
  • Hire before you need someone.
  • Effective communication is one of the most important factors between clients and within an organization.
  • We live in a noisy world, avoiding distractions is as important as doing good work.
  • Reduce clutter, physically and digitally.
  • Ad costs are rising, you have to consistently optimize your marketing message in order to stand out.
  • Sometimes the most difficult times occur right before you succeed.


  • Writing by hand can help you form ideas.
  • Slack can help your team stay on track and communicate with each other.
  • Social media, whatever network your avatar is on, is the easiest way to create a connection.


  • Being available can make you stand out.
  • Use social channels to reach your customers in an approachable way.
  • Simple gestures like a phone call to a customer can make a major difference to your business.
  • Care a little more than everybody else.

Final Tips

  • Persistence pays off, don’t let hard times stop you from achieving your dream.
  • Have an understanding of your important numbers. Test your assumptions. Measure your results. Test again.
  • Always be recruiting.
  • Deliver great quality content!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Conversion Fanatic Book


P.S. – Are you SERIOUS about no longer treading water and MOVE your business forward WARRIOR STYLE? Find out more about Mike’s Warrior FAST TRACK Academy!


P.P.S. – Jeff feels this experience is going to improve his whole life! WARRIOR FAST TRACK ACADEMY TESTIMONIAL.