At CEO Warrior, we’re counting down to Christmas with some amazing gifts to you. Here’s a gift for today—three days before Christmas. (Plus I have another gift for you in the PS!)
I probably don’t need to tell you: the more sales you make, the better.
… and what if I could give you a simple strategy that could DRAMATICALLY increase sales in 2019?
Actually, this is a simple strategy that will not only increase sales but it can increase customer satisfaction, referrals, and repeat business.
I normally only share about this at Service Business Edge but because I’m feeling festive, I’ll tell you what it is right now…
It’s the strategy of automatically surveying customers at the end of a service call using an automated telephone system.
Surveying customers is a powerful strategy on its own because it gives you the data you need to adjust your services and make sure you are providing exactly what your customers want.
However, when I first implemented a survey, I wasn’t getting good data.
The reason? Because customers don’t want to talk to a person on the other end of the line; they don’t want to have a conflict so they may not be honest about whether they liked the service they received.
That’s when I turned to an automated survey (I used a company called CallCap). It works like this: after a service call, the survey company calls my customer and asks some automated questions that the customer responds to. They feel better about doing it because they’re answering an automated message rather than a human being… and this gives me more honest feedback than I got when they were talking to a human.
(And of course, if they were not satisfied, I would follow up with a phone call back to them from a live person to see if we could fix whatever they weren’t happy with).
But implementing this automated survey strategy resulted in a 40% increase in feedback, and the honest data allowed us to better customize our services so provide EXACTLY what the customer wanted to buy.
The result? We grew our business because our customers were literally telling us exactly what they wanted (and didn’t want) so we adjusted what we offered and, as a result, our customers bought more and they referred us to others more.
Very powerful! Make sure you implement this for 2019 and you’ll be amazed at the value of the feedback.
Did you love that strategy?
We’ll teach it at Service Business Edge (February 5-8) along with many others that can help you dramatically grow your business in 2019. Get my $30 million dollar playbook and a customized implementation guide at Service Business Edge (see the PS to learn more)…
PS, you’ll love this gift too! To celebrate this festive season, we’re also giving even more: if you act right now to get your ticket for Service Business Edge (February 5-8), you can get your ticket for $1000 off the regular investment PLUS we’ll even throw in a second ticket absolutely free.
Simply go to ServiceBusinessEdge.com to learn more, to get your ticket for $1000 off, and get a second ticket free! Take advantage of this amazing offer today.
