Core Values. Chances are, your company has them. Maybe you or a predecessor created the list of Core Values and now they are proudly displayed on your company website and perhaps even embossed in glass in the entrance of your headquarters.
And why wouldn’t you be proud of them? They were probably carefully crafted after weeks or months of effort, and polished to shine as they embody all of the qualities and characteristics that your company stands for.
Problem is, Core Values rarely work (at least, the way most companies do them). In fact, they’re downright broken.
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