As a CEO, one key responsibility you have is to build and share a vision that will help to propel the organization into a very strong future. The vision needs to inspire your team while reflecting the changing market; it needs to be timeless yet timely; it needs to be broad enough to reflect all stakeholders yet specific enough to be unique to your company.
When the vision is adopted and implemented, you see the results: inspired team members who own that shared future and pull together to strive toward it. But why do some companies struggle to implement their vision? It has to do with a missing step in the sequence.
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