Business Breakthrough: The Power Of Video
by Mike J. Agugliaro
Hey, Mike Agugliaro here, and I’m bringing you probably one of my favorite subjects. Well, marketing is my very subject, and this could fall under favorite subjects. I want to bring you the subject of video, that’s right. Now, here’s the deal. You’re on here because you’ve been reading my emails, you might have been on my podcast, “Secrets of Business Mastery” podcast, maybe you’ve read the two books I authored, “The Secrets of Business Mastery” or the leadership book, or maybe you’re on my home service max magazine, and all of those are marketing vehicles, but here’s what I’m going to tell you: the most powerful marketing video out here, and this one couple minute video for you, if you just execute on, is worth millions and millions of dollars.
It’s the power of video. You see, the reason why you clicked on the link and watched the video, because I could have typed all this up, and there is some writing here, right? You could read it and move on, but you can’t get the emotion. You can’t get the real feel and the real experience of things. The only way you can get that is through video, so let me give you a couple things to think about.
What if you were the video master in your company? That every day, when you wanted to get a message across to your company fast, quick, efficient, you just got in front of the camera. I’m just using an iPhone, it’s in the tripod, I have a little lapel mike on, that’s it, I’m done! I record it on the iPhone, boom! It goes out to my employees and they hear everything.
Let me give you one of the examples that I did the other day. We had a three million dollar month in June. Amazing for us. We love hitting three million dollar months, right? But how do I recog- … I could send an email, “Hey, everybody. Thanks for doing a great job,” but they’re not going to get the emotion like this. They’re not going to get it from the owner, so from as an owner and leader, look at the power that the video brings to it.
Let’s look at another sense of it. First, if I was to recruit and I was bringing in A players in my company, yeah, I could post ads, but what if they heard the passion from the leader ownership on what they’re looking for and their beliefs on how the believe. What about a video for the company story? That could be a video that can use for HVAC marketing, to make customers want to come and purchase from you and be part of your business and buy products from you. And what about a company story for recording, recruiting?
Here’s what I want to tell you. Tonight’s action night, and what I want you to do is just think of video. Now here’s the roadblock, okay? You ready for the roadblock? There’s only one roadblock in getting video. It’s getting out of your own damn way! Most people won’t do video because they’re like, “I’m going to feel weird.” Look, here’s the deal. If I cough, I cough on video. You see, people are trying to, they’re worried about being judged, and when you’re worried about being judged, it’s like you’re not worried about being human.
See, the reason why I’m working with over 40 companies around the United States, Australia, and Canada, and people are so attracted to come and learn from me, the number one expert, I consider myself in this niche is because, look, here’s the deal. I give it to you through video, even if it stinks. I tell you how I’m going to tell you, and I’m not all dressed up. I got my little bracelet and my watches and my band and my tats, right? I am what I am.
Here’s what I want to tell you: just get your ass on video and start leveraging the power of it. I’m Mike Agugliaro. I’m wishing you a better than great day today and every day. I just want to help you get massive wealth, tons of freedom, market domination. You know I do.