Avoiding The Customer Experience Problem
Monday, August, 31st, 2015 at 11:45 am by Mike J. Agugliaro
Hey. Mike Agugliaro, Business Warrior here, bringing you, yes, another video. Are you paying attention to my videos? I’m not out here just giving lip service. I’m delivering value. Things for you to think about and things for you to take action on. Here’s what I want to tell you today. Some many people are out and they’re doing the sales training and they’re reading another sales books, like it’s a sales problem.
Here’s what I’m going to tell you. I think that’s bullshit. I don’t think It’s a sales problem. I think so many people are spending on, “How do I deal with this objection or I deal with that,” and I think it’s bullshit. I’m going to tell you why, because I think it’s a, I think it’s an experience problem. Not a personal experience of your salesperson or how you present things. Not that type of experience. I think it’s a customer experience problem. The level of experience you create on the front end helps to deliver the results on the back end.
Think about it. When you go into Disney World or you have an interaction with it, you’re like, schwooh, you’re sucked right into their world. Are they selling you anything? No, because it’s like a magnet. Why do you go there anyway. You go to Disney World for an experience. You want to get smiles. Your kids’ running around and they get all freaked out and they l loved it. We were there, I don’t know, 6 or 8 times. Every time I went there I said, “Why are we here? What’s the purpose? What’s going on?” I just studied, experience, experience. Same thing. Why do you go to Amazon? The experiences. I can find out a review. I can order and I can order a lot of things. I ordered $800 worth of shit last night.
If you just concentrate and step back a minute and say, Wait a second. Maybe it’s not another, how to deal with objections or open doors, close doors, blow up balloons, suck balloons out. Maybe it was none of that. What if it was just when they entered the zone they entered in the front door, we created such an experience like they’ve never heard before, like they’ve never felt before. We say things totally different that engaged them emotionally on how we’re going to handle things for them, would you have to sell them at all?
Second thing, to prove my point about experience is look, credibility and expert status trumps it all. Why do you think I’m able and I do these videos and I’m able to deliver this information, and they always are booking me up for Comfortechs and plumbing shows and I’m booked up to speak next week in my local area and to speak in the newspaper, ACHR, and PM Magazine and all these things. I’m not telling that to brag to you. I’m just telling you, “Look, create an experience. Create credibility. Create an expert status.” Everything else becomes easy.
When you’re an expert, does the best heart surgeon in the world have to sell you? Does he sell you on you having to pick him to operate if you had a problem with your heart? Hell, no. Not at all. You just walk in there and you’re like, “Okay. I’m here. I need your help. Just tell me what to do next. Just tell me what to do next.”
Really, let this one sink in and ask yourself, the level of experience you deliver today compared to the level of experience a year ago, is it completely different? If it’s not, you’re late. You’re too late. Are you listening to me? You’re late. Every day your experience is changing, tweaking, improving, getting better, getting stronger, engaging the customer more.
All right. Action item. What do you got to do? Evaluate what you’re doing. Evaluate what you’re going to do different. That’s it. Okay. What are you doing and what are you going to do different.
All right. I’m Mike Agugliaro. I’m wishing you a better great day today and every day. I’m just committed to helping you getting what? Massive wealth, tons of freedom, and market domination. That’s why I’m here. Take action.