Business Breakthrough: Customers Are Already Buyers!
Thursday, August, 7th, 2014 at 7:00 am by Mike J. Agugliaro
Hey, Mike Agugliaro, business ninja. Founder of the 23 million dollar blueprint. Couple more spots left for September 16th, 17th, and 18th, and founder of the service business where you my master my greatest service mastermind on the planet. Today, I’m bringing you something that, I mean I think it’s pretty cool. It’s probably going to get everybody in a little bit of an uproar, some of these sales people out there.
Here’s what I want to talk to you about today. Let’s say, you have a service fee. A customer calls in, they want you to come to their house. Send a service expert out there. Solve a plumbing, electrical, drain clean, whatever kind of problem it is. You have the fee to go there. Why are we always treating that customer like that they’re not a buyer, when they’ve already agreed to a service fee? Doesn’t that already mean that they made a decision to buy?
Some of you out there are like, “Whoa, whoa, whoa, wait a minute, Mike. You’re twisting me up. I’ve never even though of it this way before. I always thought that they’re not a buyer until I present all these other things. What do you mean they’re buyers?” Yeah, that’s exactly what I’m telling you. They’re already buyers. They’ve already committed to your service fee.
Let’s rewind just a little bit here. What if they’ve already committed to your marketing to dial a number or online schedule an appointment, didn’t they already make a decision? Yeah, there was probably, you’re not the only one in the world that offers your services. They already made a decision and committed to move to the next step. Again, aren’t they closer or considered a buyer? They made a decision to call you.
Why don’t we do this? Why don’t we stop teaching, or trying, or thinking that we have to sell people and just understand, they’re really already bought from us and then we just have to help them make maybe, different decisions, right? They may have made the decision to hire you to come out, to do an evaluation, or consultation, but then they didn’t agree to move further, but they’re already a buyer. If they’re already a buyer, it should be easier to let customers become bigger buyers.
Let me just twist you up one more time. I think when customers buy and they spend money on you and spend a lot of money sometimes with you, I think that’s the measurement tool of the quality or the level of service you deliver to them. If you deliver really well service, it makes a lot of sense and it’s really different than everybody else out there, then there really isn’t a question. Your measurement, your meter, your KPI of satisfaction, the first thing should be, how much has the customer committed to purchase from you?
Let’s just do a recap of this. First, stop treating like you have to go sell. They’re already a sense of a buyer. They made a commitment to move forward and call you, or a commitment to there service fee. The second thing, is start putting your measurement on your level of service, as the transactional fee. The transaction money that they actually gave you. If they gave you $3,000, great job, you served them at a high level, $3,000 made sense. If it’s $2,500 it made sense. If it’s 100, I don’t know how well you served them. You might have left a lot of things out.
I hope that helps you a lot today, because that concept really changed the game for me many, many years ago when I started treating customers that they were already buyers. All right, I’m Mike Agugliaro, wishing you a better than great day today and everyday. You know I want to help you get to massive wealth and tons of freedom and market domination. Get to work, now. Start telling everybody what I just did in this video. Share this video. How dare you not show this video. What’s wrong with you? You don’t want to help people? Share it.