5 Ways to Stretch Your Marketing Budget
by Mike J. Agugliaro
Do your prospective customers know who you are? They’ve got to be able to find you in order to hire you for services.
I know that when you’re trying to run a plumbing, HVAC, or electrical contracting business, you want to turn a good, sustainable profit – which means your business needs to continue to grow. To do that, you need to invest in some marketing for your business. Done right, plumber marketing can give you a big return on your investment – and give you more customers, more money, and more free time.
Since I started Gold Medal Service 20 years ago, I’ve learned a lot about marketing through trial and error. It’s important to set aside a budget for marketing – but how can you make that budget work as hard for you as possible?
With CEO Warrior, I’m reaching out to service business owners like myself to show them exactly how I grew Gold Medal Service into a $23-million-a-year company – and how I’m using those same techniques today to grow even larger. Marketing is a big part of that – here are a few ways I’ve discovered to stretch that marketing budget.
1. Look for free marketing opportunities. This is easier than ever today, with an abundance of free marketing resources on the internet. Social media, blogs, and online articles offer you the opportunity to post information that not only promotes your business, but positions you as an expert in your industry. It’s known as “content marketing,” and it’s crucial in our technological world. I do, however, recommend investing in a public relations or marketing expert who can help you craft your content to present your business in the best way possible.
2. Repurpose material. You’ll need to spend some money on having photos, graphics and other creative services, and copywriting done for all your marketing materials, but you can get more bang for your buck by reusing these pieces. Photos will work for flyers and ads, as well as press releases and articles, as well as internal company materials. Copy can almost always be reworked in different ways.
3. Create customizable, modular materials. How varied is your target market? If you need to target different types of homeowners, or different areas, you can create basic ads and brochures that have mostly the same information, with just a few movable parts that can be changed out to suit each market. This can stretch your marketing budget a great deal.
4. Write articles. Want some free publicity? Offer to write an article for your local newspaper, or an industry newsletter or magazine. Post the article on your website. It gets your name out to the public, and builds your content marketing online as well.
5. Stick with what works. If your current advertising and marketing campaign seems to be working, keep it up! It’s worth it to reassess from time to time, to see if anything needs to be updated, but if you find parts of your marketing campaign have helped build brand recognition, don’t try to overhaul them for something you’re not sure will work.
Marketing is just one of the keys to business mastery. Contact CEO Warrior today to find out how you can get in on my next Warrior Fast Track Academy. You won’t want to miss this three-day event where I’ll share all the exact secrets I used to grow my own business – and learn how to incorporate them into your own!
Mike Agugliaro, “Business Warrior”
Founder of the Warrior Fast Track Academy and CEO Warrior Circle