Competitors will always be there, but it's up to you whether they impact your business
Running a business means you’ll eventually face competition. In fact, you probably had competitors in your market as soon as you opened your business.
Competitors can make your life interesting. Every customer you lose is lost to a competitor, so it’s as if they’re stealing your customers and your potential income right out of your pocket. Sometimes they’ll undercut your prices. Sometimes they’ll even lie about you and your service just to get an edge. Maybe the bigger chains seem to have slicker marketing and deeper pockets to attract more customers, leaving you in the dust.
It’s easy to become frustrated by the effort and the tactics that your competitors use. Fortunately there are several strategies you can employ to beat the competition — even if you are a smaller company.
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